• Cruyff is back to it's very best for A/W 14

    September 23 2014
    The legacy of Johan Cruyff lives on through Cruyff clothing and footwear, when Johan was a child he spent all his spare time playing street football, where he paved the way for his unique style and technique. 

    Johan Cruyff's dream was always the same, to reach the top, as a boy he knew he wanted to be the best footballer in the world. A dream that one day the rest of the world would love him for. He used fierce determination and focus to achieve his goal on the pitch, always staying true to the cause. Johan Cruyff is widely regarded as one of the greatest footballers of all time, in 1999 Cruyff was voted European player of the century in an election held by the International federation of football history and statistics.

    After his highly successful football career inevitably came to an end he became a trophy winning coach, becoming Barcelona's most successful manager, wherever Johan's life took him he became the focus, all eyes on him.

    On a sunny day in Barcelona Johan Cruyff began his journey towards his next challenge......to design his own sports brand. A collection of stylish and functional sportswear. After many attempts with various large sports brands, Johan decided to take matters into his own hands. He collaborated with good friend  Emilio Lazzarini in the early day to help bring his vision to life. As with every other aspect of his life he focused, the result being Cruyff is now one of the most instantly recognisable sportswear brands on the market. The iconic slimline shoe has been copied the world over but never replicated.