The new look Giancarlo Ricci
February 22 2017
It was just over 13 years ago whilst I was on a day trip to Liverpool to visit my newly acquired scouse girlfriend that I first walked through the doors of Giancarlo Ricci.
As a Mancunian who lived and breathed the casual fashion scene I had come to believe that my home city had all the designer clothing outlets that an eager punter like me could ever need. As one of the regular faces who was always sniffing around the clothes shops at the weekends I had begun to hear stories about a legendary store in Liverpool which was renowned for selling the finest designer labels. One Saturday afternoon I got chatting to a few lads at the match who told me that they had been to Giancarlo Ricci a few weeks earlier; by the time they had finished telling me all about it the shop seemed to have taken on an almost mythical status! I decided then that I would have to pay a visit to this store and take a look for myself. As with any new shopping experience I didn't really know what to expect from my first visit to Giancarlo Ricci, however as soon as I had stepped through the doors and had taken a quick look around the shop I was really impressed with what I had found, not to mention being completely blown away by the enormous range of brands that were on offer. Almost immediately I spotted a Stone Island jacket from that particular season which I had not been able to lay my hands on in any of my regular shopping haunts in Manchester, needless to say I snatched it off the rail and carried it straight over to the till to pay for it. I knew there and then that I had found something very special in Giancarlo Ricci and I went on to make several more trips back to the shop, particularly when I couldn't find what I wanted back in Manchester. A couple of years later I relocated to Liverpool on a permanent basis and Giancarlo Ricci has taken care of my designer clothing needs ever since.
In the time that I have been living in the city Giancarlo Ricci has continuously evolved, no more so than in 2016 which has seen the completion of a major expansion of the existing premises on bold street. The store has now been expanded into both floors of the adjacent building which was formally a Starbucks, and I must say it's very pleasing to see the floor space now being utilised for sale of skinny jeans rather than the serving of skinny lattes! The new look store now boasts a very impressive double fronted facade finished in Ricci's trademark black, another noticeable change to the exterior is the main entrance which has now been relocated to the new extension. As you walk through the new entrance you enter Ricci's specialist denim room which is a denim shopper’s paradise that stocks every type of denim wash and fit imaginable from brands such as Diesel, Armani Jeans and True Religion, the ground floor cashiers desk is also now situated here. This new area of the store has been fitted out with custom made illuminated brand displays as well as stunning stage lighting which really finishes off the room beautifully.
After passing through the denim room you enter the ground floor area of the original store which is home to more eye catching illuminated displays to highlight current collections from brands such as Stone Island, Ralph Lauren and Michael Kors, Ricci also have plans to utilise part of this area as an accessories department in the near future. At the rear of the store are the steps leading down to the lower ground floor which has been transformed into Ricci's new footwear department stocking shoes, trainers and boots from leading brands including Oliver Sweeney, Android Homme, Y3 and Cruyff Classics. As well as stunning displays the new footwear department is also fitted out with the original lighting fixtures from the former Ricci Shoes store on bold street which is a really nice touch and very much in keeping with Ricci's heritage and tradition.
Giancarlo Ricci's transformation into a fully-fledged department store continues on the second floor which houses the brand new Hugo Boss room featuring seasonal collections from every label within the legendary Hugo Boss stable all conveniently housed in one purpose built area. The upper floor is also where the specialist artic apparel and down jackets from the likes of Canada Goose and Moose Knuckles are displayed. Throughout the new look store you can find pretty much every major label you can think of, and in my humble opinion if Ricci don't stock it then it's probably not worth buying. Despite this huge expansion Giancarlo Ricci has not lost any of things that make it so special, this store has a real soul and a true heritage, the kind of things that only an independent retailer can offer. Ricci's management and staff know their customers well and know what we like to wear, and by utilising this knowledge they are able to provide each customer with a truly personalised service, unlike many of the soulless, corporate owned chain stores that have sprung up around the city centre in recent years. It's hardly surprising then that Giancarlo Ricci has been successfully trading for nearly four decades and has deservedly earned its reputation as Liverpool’s premier designer menswear retailer.
Written by Paul Smith