Established in 1981 under the umbrella of Fashion Box S.P.A - Replay has grown to become one of the world’s leading denim brands with over 220 stores worldwide. The mission of the brands founder Claudio Buziol was to create superior quality products with characteristic Italian design based on the concept of "re-creating", "re-making" and "re-elaborating". It was this concept that led to the birth to the brands name, Claudio Buziol's final inspiration came when the word REPLAY flashed up on his TV screen whilst he was watching a football match. The brand has continued to evolve with this concept by taking the very best from the past and giving it a modern, contemporary twist. Giancarlo Ricci bring you the latest range of the brands signature silhouettes and denim washes housed within our specialist, purpose built denim room.